The main problem facing horticultural farmers especially fruit growers in Kisumu, Malindi and Gucha Area Branches of KENFAP is the seasonality and perishability of the crop. Fruit production is among the main agriculture activities in the regions. However Income from fruit sale remains low due to poor market structures for raw fruits.
The main problem in fruits marketing is that there is over supply for a limited time within the year.
The causes of problems include; lack of structured market, poor post harvest handling, perishability and seasonality of the fruits. Therefore there is need for value addition on the produce to make it more stable and available throughout the year.

The projects aim at addressing the above challenges by setting a multipurpose fruit juice processing plant in Kisumu Malindi and Gucha Area Branches.

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