Willem has been working at Agriterra since 2012. He began as an intern completing his Master's in Business Management at the University of Wageningen. His thesis focused on member involvement in Dutch farmers’ cooperatives. During the internship, he could directly apply his newly acquired knowledge in practice by implementing measures at a Ugandan coffee cooperative that strengthened the involvement of farmers. After his internship, he started as business advisor in Ethiopia.
After that he worked as a Business Advisor for Nepal and now Ghana. His practical experience, passion for entrepreneurship, creativity and strong analytical skills bring farmers' cooperatives in this country to a higher level. He does this with great pleasure, because it is precisely the defiant nature of countries like Nepal and Ghana that makes him enthusiastic; he likes the challenge it presents for him.
Willem is committed to making sure that Dutch agribusiness is closely involved in the economic developments of the Asian continent. He knows how to bring different interests together and sets up advisory missions in such a way that all parties can benefit. Willem strongly believes in the Agriterra approach. Through business knowledge transfer these farmers’ organisations can further develop themselves. This will result in a fairer distribution of wealth, democracy and trade. It is Willem's mission to convince Dutch businesses of the opportunities that all this brings about in a globalised world.